Photo credit: https://www.theguardian.com/music/2016/aug/25/liam-gallagher-solo-album
On remembering your purpose and keeping your brand on track.
20 years on from the Blur-Oasis chart feud, it’s good to see Liam Gallagher still persistently ploughing the same old furrow. The description of him in the headline comes from (who else?) his brother Noel. When I heard it, I laughed so hard milk came out of my nose.
He was always the unreconstructed one, but now Brand Liam really feels like it’s been on pause for a long time.
Brands often lose their way as they grow and develop (or fail to grow and develop). People lose sight of the why. What was their original purpose? What was the simple truth that sent them off in the direction they took? How do they do it without becoming jaded or irrelevant?
You might argue that Liam has a very clear idea of his why. But it feels out of step with the times. His simple truth is no longer relevant or of interest (if the sales of Beady Eye albums are anything to go on, it’s unlikely to improve with his forthcoming solo debut). I heard Kasabian on the radio at the weekend, out-Liaming Liam – the flame has been passed on and he’s left looking like he’s just going through the motions.
So, when did you last take a good look at your brand’s why?
Did you ask the difficult questions? Is it true to its principles? Does your business or organisation still behave in a way that’s consistent with where it started? Or has it been distracted and lost its way? Do your people understand what you stand for? Do your customers? Do they even care? If you think everything is going swimmingly, then maybe take a closer look.
Because no-one wants to be the brand with a fork in a world of soup.